We have changed the way we displayed VAT.
Before May, VAT was added on at the end, so the price you saw for the products was BEFORE VAT was added.
From 1 May, VAT is included in the price that you see, and £0 VAT is added on at the checkout.
So because of this we have changed some of the ways that prices are displayed.
Before May - Charlie here cost £4.80 plus VAT, making a total of £5.76 (and got you 5 points)
From 1 May - Charlie here costs £5.50 INCLUDING the VAT, making at total of £5.50 (and gets you 6 points)
So not only is there a not a price increase, there is also a teeny weeny price decrease, but eitherway you look at it - its simply a presentation change that makes things easier.
Keeping Points and £ in proportion
There is one product where we made a big bigger presentation change, and thats the Sand Tubes, because we know that people like to buy these in large multiples, and we didn't want to do 5 Tubes for £1.20 including the VAT, because all those 20ps would add up without the relevant portion of points. So, we've made a very quick video letting you see how these have changed, and how once again, there is no real price rise - just a presentation change!